Academic Year	2023-2024
Unit	Student Center and Event Services
Domain	Professional & Administrative Skills
Program or Event	The Level Up Program (Marketing)
Number of Students	3
Assessed By	Interviews: one-on-one Post only tests of student knowledge Checklist of what student(s) did Other (if selected, explain in your LO description above) Student performance (e.g., student oral presentation) rated USING rubric Student product (e.g., portfolio, journal) rated USING rubric Student performance (e.g., student oral presentation) rated WITHOUT rubric Student product (e.g., portfolio, journal) rated WITHOUT rubric Pre & Post tests of student knowledge
Uses of Results	Refining program/program changes Other Reporting results (EVERYONE SHOULD CHECK) Refining assessment tools/LOs Unit planning and/or budgeting Providing feedback to student/participant
Outcome	ASSESSING 2022-23 (MARKETING): Students participating in The Level Up Program at Level 1, 2, 3, or 4 as a Marketing Specialist will learn and apply best practices for proofreading and copyediting advertising copy; learn and apply best practices for project trafficking; learn and apply brand identity and style guidelines for original design work; learn and apply best practices on social media channels; provide reliable large-format printing services; and learn and apply systems for project and time management. SCES ASSESSMENT MISSION STATEMENT: Foster the professional growth and development opportunities via four levels of employment increasing in responsibility for UCI undergraduate and graduate students preparing for success in their current employment and in future professional settings. STUDENT AFFAIRS LEARNING DOMAIN: Professional and Administrative Skills CAS DOMAINS: Knowledge acquisition, construction, integration and application; Cognitive complexity; Practical competence
Benchmark	During the previous assessment period, we noted an opportunity to improve on the number of portfolio pieces and the number of mechanical (marketing assets) that were routed to each specialist. This assessment period will focus on recording those numbers more precisely for each individual team member (instead of an aggregated whole). During the previous assessment period, a Pre Test (Skills Self Assessment) was assigned. This year, we expect to have Post Test assessments for comparison purposes, which will be used for evaluating the relevancy of assigned training activities.