Academic Year |
2019-2020 |
Unit |
Student Government Student Media (exempt from Unit Outcomes) |
Domain |
Professional & Administrative Skills |
Program or Event |
ASUCI Media Lab - ASML |
Number of Students |
3 |
Assessed By |
- Post only tests of student knowledge
- Student product (e.g., portfolio, journal) rated WITHOUT rubric
|
Uses of Results |
- Refining program/program changes
- Reporting results (EVERYONE SHOULD CHECK)
- Providing feedback to student/participant
|
Outcome |
As a result of training on the creation of the Welcome Week 2019 marketing campaign, Vendor Fair campaigns, and various AGS graphics cooperatively, student marketing & graphic design interns will be able to demonstrate their knowledge of developing an event marketing campaign by working independently to create the 2020 Moonlight Melodies concert marketing campaign. |
Benchmark |
100% of those who participated in the ASML program will be able to demonstrate their knowledge of developing an event marketing campaign by creating a Moonlight Melodies 2020 marketing campaign with minimal guidance. |