Academic Year 2019-2020
Unit Student Government Student Media (exempt from Unit Outcomes)
Domain Professional & Administrative Skills
Program or Event ASUCI Media Lab - ASML
Number of Students 3
Assessed By
  • Post only tests of student knowledge
  • Student product (e.g., portfolio, journal) rated WITHOUT rubric
Uses of Results
  • Refining program/program changes
  • Reporting results (EVERYONE SHOULD CHECK)
  • Providing feedback to student/participant
Outcome As a result of training on the creation of the Welcome Week 2019 marketing campaign, Vendor Fair campaigns, and various AGS graphics cooperatively, student marketing & graphic design interns will be able to demonstrate their knowledge of developing an event marketing campaign by working independently to create the 2020 Moonlight Melodies concert marketing campaign.
Benchmark 100% of those who participated in the ASML program will be able to demonstrate their knowledge of developing an event marketing campaign by creating a Moonlight Melodies 2020 marketing campaign with minimal guidance.